Douglas E. Swallow

Playbooks and Sandbox Rules: Every business should have them – they hold the key to creating a top-performing culture (2025)

Twenty-five years of profiling the strategic platforms of companies of all sizes from start-ups to those in Fortune 500 revealed the best had two things the rest did not, playbooks and sandbox rules. One of the biggest challenges’ owners, Boards of Directors, and CEOs face is leadership transition. Many owners and CEOs have invested decades in building a top-performing company only to see the new leadership take it in a very different direction. More times than not, new owners and CEOs adjustments to the organization’s direction and DNA result in a significant decline in performance and value, and equity. One of the world’s largest and most respected companies, PepsiCo, experienced this challenge and found a solution in downloading their business model into a document and supporting playbooks. These documents ensured continuity and smooth transitions at all levels within the organization. In the process, they created the most advanced workforce development system in corporate America. The system ensured seamless CEO, executive, and department head transitions and eliminated the possibility of an inadvertent change in a departments’ or company’s DNA. It provided the company with a breakthrough foundational document for their executive and employee new hire orientation program and in-house University. But most importantly, it provided the Board of Directors and CEO with a new CEO dashboard instrument and a very powerful set of business navigational instruments. This book will provide you with the knowledge and tools to build a set of playbooks and sandbox rules for your company.