The first generation of this platform enabled The Howard Hughes Corporation to turn the largest underperforming master-planned community in the US into the fastest-selling and one of the most financially successful new towns in America. And in the process become the first master-planned community in over 60 years to eclipse the 3,000 home sales per year rate in one location, Summerlin, Nevada. The Edge is a smart growth non-zoning-based residential and non-residential planning platform. At its core it is a local economy aligned, market-driven, lifestyle, value orientation, and stage of a life-oriented residential programming platform that enables large-scale land developers and city planners to more effectively plan their projects and communities than zoning-based platforms. This new methodology presents a highly effective way to create top-performing sustainable communities that have a positive social and environmental impact on their residents and business owners, reduce largescale development time by over 60%, and develop the most successful development strategies in a fraction of the time.